The Onesday Wednesday
Sent Wednesday Mornings
The Onesday Wednesday Newsletter is a free newsletter sent out to over 8,000+ sugar cookie bakers every Wednesday. Each newsletter includes a weekly FREE transfer sheet, one marketing topic from the Baking it Down Podcast, a holiday calendar countdown, and what's comin' next to our Cookie College memberships.
A Marketing Nugget in your Inbox
Delivered Weekly on Wednesdays
Our weekly newsletters are uploaded to this site as blog posts -so here's a quick look at some content we've recently emailed other bakers. Learn 1 marketing tip related to sugar cookie baking each week - it's that simple. It's free to sign up, and you can unsubscribe at any time.
👇 Here's the type of content you can expect in our emails:
Why adding a blog to your bakery website is a good idea for online leads.
CTAs aka "call to action" buttons on your website drive sales - here's how.
Disclaimers to include for your weather cancelation policies.
Royal Icing Details Made Easy
Emailed Weekly
Each newsletter includes 1 free transfer sheet from our $2 Transfer Club. We've sent out over 160 free transfer sheets through this newsletter, it costs nothin' to join!
Get a Free Transfer Sheet
Royal Icing 101
New to royal icing? Royal icing transfer sheets help with the details. These are digital printouts of common shapes you can print out and pipe over - that way your sugar cookies' details are consistent across dozens of sets. Our royal icing transfer sheets include three sizes - 1 in., .75 in., and .5 in.
Text In To Win!
571-556-5644
Each week, get a chance to win a month of the cookie cutter software, CookieDesignLab.com. Easily make cookie cutters from the web! During the podcast, we'll read one text-in question. You have 7-days to claim your month CookieDesignLab subscription! Just text in for your chance to win!
The Weekly Wednesday Newsletter
Every Wednesday, snag a recap of the podcast + a free transfer sheet + an upcoming holiday countdown + and upcoming group events in our Onesday Wednesday newsletter.
Aug 27, 2025
Aug 20, 2025
Aug 13, 2025
August 6, 2025
July 30, 2025
July 23, 2025
July 16, 2025
July 9, 2025
July 2, 2025
Get some Discounts from
❤️ Our podcast sponsors keep these resources free - use these discount codes to save some cookie cash.
(heads up, we get a kick-back on a few of these links - that money goes into keeping things running here).
What You'll Read in the Onesday Newsletter
Learn the basics of marketing through a business-focused newsletter that covers a mindset-shifting marketing strategy.
Increase your value proposition and increase your price - make more and work less with this pricing strategy.
Follow copy formulas to help write social media captions that convert clicks into cookies.
What's a pre-sale, how it differs from a pop-up, and why both may be worth considering for your bakery.
Susan Reed never sleeps and neither can we bakers - stay on top of new baker scams.
Facebook changes are marketing opportunities - like the Meta Verified badges. Here's our take.
Goooooals can be overwhelming - so let's start small with smart, baby goal-setting in 2025.
about the baker's newsletter
Absolutely f-r-e-e! Signing up costs nothing, and you get free transfers each week delivered right to your inbox!
Yes - unsubscribing is just as easy. When you get a Onesday Wednesday email, scroll to the very bottom of that email. You'll find a link to unsubscribe there. Click it - that's it!
That's likely because of your email's spam filter. Add hello@sugarcookiemarketing.com to your email contacts. Also, feel free to send a test email to that address as well - that can also help get emails out of spam filters.
Yahoo and AOL accounts typically have issues receiving our emails. Switching to Gmail is a great workaround.
Each transfer link expires when the next Onesday Wednesday newsletter is sent out. So you have about 6 days to download the transfer sheet. If you missed a transfer, you can sign up for our Two Dollar Transfer Club and get all of our transfers for just $2.