The Baking It Down Podcast
Tune In Weekly on Tuesdays
Want to listen to baking business chit-chat while you're elbow-deep in dough? Welcome to the Baking it Down Podcast - a baker-centric podcast covering 1 business or marketing topic intended for sugar cookiers. The "cookie podcast" drops weekly on Tuesdays. Listen now for free!
It's All About the Business of Baking
Nuggets and Know-Hows
Ever been baking and thought, "Man, I wish I could sell more consistently so I can bake more predictably"? That's where marketing comes in. When your marketing plan is dialed it, it can turn the "how do I get more people to buy my sugar cookies" into "I could quit my day job and jump into baking full time!"
👇 The marketing strategies we cover each week can help you do exactly that. Here's the type of content you can expect:
Why adding a blog to your bakery website is a good idea for online leads.
CTAs aka "call to action" buttons on your website drive sales - here's how.
Disclaimers to include for your weather cancelation policies.
Delivered Every Tuesday
The Baking it Down Podcast is hosted weekly with the Miracle twins - Heather and Corrie Miracle (🫠 actually our last name - not a proclamation).
Heather has been in online digital marketing since 2011 and Corrie has been selling cars and home services since 2009. In 2017, we combined our sales and digital experience to start a local service-based marketing company in Washington D.C.
🍪 When the market shifted in October 2020 so did the twins taking with them the same concepts that can sell both cars and cookies.
Finally - A Podcast for Bakers
Here's What You'll Hear
This casual weekly podcast covers one marketing strategy, business concept, or pricing topic we see asked about in the Sugar Cookie Marketing Group (if you haven't joined the Facebook group yet, click here!)
🤳 Each Tuesday, the podcast brings a "marketing nugget and know-how" (ask Corrie about that) to bakers looking to increase online sales. Lasting just over an hour, we jump right into our focused marketing topic, then we read some text-in questions from bakers in our "stupid texts" segment (more on that below).
🎓 After that, we cover our Cookie College memberships and our podcast sponsors (without them, we wouldn't have a podcast). The podcast ends with some absolutely useless "twin-terest" if you're interested in what we (probably shouldn't) have spent our hard-earned money on this week.
Watch the Pod
We've added a weekly YouTube recording of the podcast! Now you can watch the weekly baking podcast on our Sugar Cookie Marketing YouTube channel here. Good luck reading Heather's lips though - 😖 they never touch.
Royal Icing Details Made Easy
Emailed Weekly
Each newsletter includes 1 free transfer sheet from our $2 Transfer Club. We've sent out over 160 free transfer sheets through this newsletter, it costs nothin' to join!
Get a Free Transfer Sheet
Royal Icing 101
New to royal icing? Royal icing transfer sheets help with the details. These are digital printouts of common shapes you can print out and pipe over - that way your sugar cookies' details are consistent across dozens of sets. Our royal icing transfer sheets include three sizes - 1 in., .75 in., and .5 in.
Text In To Win!
571-556-5644
Each week, get a chance to win a month of the cookie cutter software, CookieDesignLab.com. Easily make cookie cutters from the web! During the podcast, we'll read one text-in question. You have 7-days to claim your month CookieDesignLab subscription! Just text in for your chance to win!
What You'll Hear on the Baking Podcast
The content we cover is very specific: marketing and sales for sugar cookie bakers.
Increase your value proposition and increase your price - make more and work less with this pricing strategy.
Follow copy formulas to help write social media captions that convert clicks into cookies.
What's a pre-sale, how it differs from a pop-up, and why both may be worth considering for your bakery.
Susan Reed never sleeps and neither can we bakers - stay on top of new baker scams.
Facebook changes are marketing opportunities - like the Meta Verified badges. Here's our take.
Goooooals can be overwhelming - so let's start small with smart, baby goal-setting in 2025.
Get some Discounts from
❤️ Our podcast sponsors keep these resources free - use these discount codes to save some cookie cash.
(heads up, we get a kick-back on a few of these links - that money goes into keeping things running here).
On All Major Podcast Players
The Baking it Down Podcast can be streamed on all major podcast players. You can listen on Spotify, Google Podcasts (now YouTube Podcasts), IHeartRadio, or, if you don't have a podcast player of choice, you can listen for free right from our podcast host, Buzzsprout! You can also use Buzzsprout's search feature to find a podcast on a specific topic - just click here.
The Weekly Wednesday Newsletter
Every Wednesday, snag a recap of the podcast + a free transfer sheet + an upcoming holiday countdown + and upcoming group events in our Onesday Wednesday newsletter.
Aug 27, 2025
Aug 20, 2025
Aug 13, 2025
August 6, 2025
July 30, 2025
July 23, 2025
July 16, 2025
July 9, 2025
July 2, 2025