Learning the Business Side of
with Sugar Cookie Marketing
Hey there, Miracle twins here (we're twins and our last is actually Miracle - we're not self-entitled miracles).
💵 Sugar Cookie Marketing is about one thing - you guessed it - marketing your sugar cookie cottage bakery - both online and offline. We've been in online sales, SEO, offline sales, and marketing for our entire careers, partnering in 2017 to start a company that did just that - helping small business owners sell more effectively online.
In October 2020, we took that same concept and applied it to the Sugar Cookie Marketing Group - a Facebook group comprised of tens of thousands of bakers looking to turn the internet into their 24-7 sales engine.
📸 Photography, Baking, and Social Media
with Sugar Cookie Marketing
Hi - I'm Corrie Miracle aka "the twin who bakes." You'll find me in Target's dollar section scouting packaging finds for bakers or in Hobby Lobby buying beads for my prop fridge (iykyk).
When I'm not blowing the company budget, you'll find me with a camera in hand, writing up social media copy, or recording TikToks.
If you see my content, I'll focus on making things pretty and branded. I'll also be assisting with copy strategies and attempting to reason with my sourdough.
🙌 SEO, Websites, and Workflow
with Sugar Cookie Marketing
Hey there - Heather here (aka twin1). I've been in online sales in the SEO space for a decade helping local service-based businesses rank websites and get leads online.
I enjoy streamlining operations and lettin' technology do the mundane while I'm off learning more about search engines and websites, marketing trends, and trying my hand at Procreate (it's going... as expected).
A look into a bit about
in the Sugar Cookie Marketing Groups
The focus of our content is always this: how to make more money selling sugar cookies. Thus, you're guaranteed to find content that assists in helping you beef up that bottom line. 🤑 Can someone say "cha-ching"?! It's our goal that the "SCM" family of groups serve a specific purpose - connecting business-minded sugar cookie bakers and helping them make more, charge more, work less, and stress less.
Marketing is ever-changing and thus must our cookie selling strategies. We cover what's coming, what's goin', and what the Zuck is switching up.
Our bakery clients "buy with their eyes," so photography is one of the top tasks for a baker who wants to push product online.
Celebrate your weekly wins with other bakers online - book a class venue? YAY. Sold out of your pre-sales? GET IT! Let's win together.
Strategy behind reach, engagement, impressions, shares, and the ever-changing algos - we cover social media marketing daily.
Copy - aka the written words we use to sell products - can make the bottom line difference. Learn about the different copy formulas.
Each Monday, countdown the upcoming cookie holidays for an assist on pre-planning cutter orders and packaging supplies.
Check out what other bakers are selling the most of to help you pre-plan next year's best bakes to offer your own audience.
Take a seat, sit criss-cross applesauce, and let's wax old about some new business and mental strategies to keep you fresh.
The cottage industry is evolving and so must we bakers. Tune in to what's shifting in our baking landscape so you're not left in the cold.
Website Builders that Streamline the Checkout Process
Hotplate, Bakesy, MyCustomBakes, Square, Wix...
You can have the best cookie in the world, but if there's no place for someone to buy it - it doesn't exist to your business's bottom line. Use the group to source the best website platform for your bakery. And since we're not affiliated with any of them - the feedback is honest and tailored to your bakery and tech needs. Ask questions about website setup, check-out platforms, pricing strategies, and terms and conditions - and read it straight from the mouths (er... keyboards?) of other bakers just like you.
Don't Take Our Word for It
What Makes Sugar Cookie Marketing Special
We're biased - other bakers aren't. Read their feedback to see if we're a good fit for you.
Understanding how to Charge for Profit
Ingredients + Labor + Profit + Costs
We're not in the business of working for free - so thus our pricing must cover all our costs + our profit. That way we can actually grow our bakery businesses year over year. With the Sugar Cookie Marketing group, we take group polls with hundreds of data points to find the average pricing for products across the US. Following a pricing formula, you can ensure your cookies are takin' you all the way to the bank.
Check out these Interesting
to Get a Base Price Idea
You've got questions. We've (hopefully) got answers.
Get started on the right foot by building marketing into the fundamentals of your business. In fact, we see bakers get better results when they start with a marketing focus rather than undercharging to gain leads initially. You can still make a profit - even if you're brand spankin' new to the cookie kitchen.
Not all states require licensing - you can use the Sugar Cookie Marketing group and Local Cottage Groups list to source the information you'll need to get started in your locality. If it comes out of your oven and you want to sell it - we're here to help get you started.
Absolutely - marketing is a universal concept. Change "cookie" to [product Y] and you'll still have some solid marketing content to learn from. Granted, our concepts are tailored to sugar cookie bakers, but we still have drop cookie bakers, cakers, cake ballers, and even homemade goods sellers in our groups.
Learning the Digital Marketing Landscape in 2025
CTAs, Analytics, Conversions, Header Tags
The internet is the baker's 24-7-365 sales guy who never sleeps. But how do you get your online presence makin' you dough in 2025? That's what Sugar Cookie Marketing is focused on = more sales, less work, more internet reach. Whether that reach is through a Facebook ad, an Instagram story, or a website outfitted with SEO, we are guides to online marketing in an ever-changing digital world.
A podcast that drops weekly dedicated to sugar cookie decorators who want to sell more cookies.
There's Somethin' for Every Baker
Click on any square to be taken to this free resource for sugar cookie decorators to help streamline business and marketing.