👋 Hey there, We're
💪 Let's make more dough.
What is Sugar Cookie Marketing?
We’re a Facebook Group turned podcast, membership, weekly newsletter, and freebies designed to help sugar cookie bakers market and sell more (and make more) online.
With free Facebook Live classes, dozens of free resources, and thousands of like-minded bakers, there’s a lot to learn and earn in "SCM."
(answer all the questions)
There's Somethin' for Every Baker
👆 Click on any square to be taken to this free resource for sugar cookie decorators to help streamline business and marketing.
How to Sell and Market
Baker-Focused Marketing Strategies
We take the sweet art of selling online to sugar cookie cottage bakers. We are focused on marketing strategies for a specific (and sweet) product - royal icing sugar cookies.
Join us to learn more about marketing and business with approaches that will help you out with customer relations, product photography, and marketing and pricing tips. Let's all sell more dough while we make more dough.
Jan 2026 - Feb 2026
🥾 The Cookie College will drop its FIRST bootcamp - this 3-day intensive is all things in-person cookie classes, ending with a Live Q&A and then the option to sign up for the Cookie College (where the 6 hours of coursework will be archived).
❤️ The Love Reviews Cookie Collab is Feb 6th! Sign up today and get good engagement (and possibly reviews from your clients - a win-win!).
A Podcast Dedicated to Workin' Bakers
Stream it right now for free!
Every Tuesday, stream our Baking it Down Podcast featuring one topic that incorporates business and baking.
⭐ "I have started business school and I just want to let everyone know that you guys are definitely spitting straight facts on your marketing gems - so much of what I've learned from this podcast is reiterated in a lot of my business classes."
⭐ "Wow! This podcast is so entertaining AND helpful! I don't even sell cookies and this information has helped my handmade business so much. The twins are so fun to listen to and I just want to be their friend in real life."
⭐ "I have learned so many marketing tips and tricks, sprinkled with giggles. 😂 I find their laughter contagious so I just laugh right along with them! They have high-energy, no-nonsense business mindsets topped off with awesome senses of humor."
Hear the Marketing Tips
Taken from the Sugar Cookie Marketing Group
Each week on Tuesdays, the twins take the content from the Sugar Cookie Marketing Group and bring it to your "ear holes," covering marketing and business struggles in real-time from real bakers.
As the longest-running podcast for sugar cookiers, there's 5 years' worth of episodes to catch up on!
The Weekly Wednesday Newsletter
Every Wednesday, snag a recap of the podcast + a free transfer sheet + an upcoming holiday countdown + and upcoming group events in our Onesday Wednesday newsletter.
Jan 6, 2026
Dec 31, 2025
Dec 24, 2026
Dec 17, 2026
Dec 9, 2025
Nov 26, 2025
Nov 19, 2025
Nov 12, 2025
Nov 5, 2025
Join Us For Some
Join us for these upcoming f-r-e-e events! From collabs to Lives (and maybe one really big Black Friday sale), Sugar Cookie Marketing hosts events that help your business, your marketing, and your wallet.
Here's what's comin' next:
#SCMCollabLove
Feb 6th, 2026 @ 11 AM EST
🍪 Grab a seat and a spatula
👩🎓 In the Sugar Cookie Marketing group, we cover marketing strategy, photography for better product images, social media trends, and bottom-line basics to help cottage home bakeries make more money while working less.
We're able to offer these resources for f-r-e-e thanks to our 🎓 Cookie College memberships and our 🎧 Podcast sponsors! Here's what you'll find in our groups:
Price Higher, Sell More, Work Less
Learn how to price strategically.
Using the power of social media to sell can be a lead powerhouse - use the Marketing group and Podcast to learn how to better strategize lead capture and refine sales copy.
They Buy with their Eyes
Understand the art of staging products.
Say cheese - well, your cookies will. Clients buy with their eyes, so using the #photographytips in the Marketing group will help your social posts reach more potential buyers.
Work More Efficiently
Get tips to be more efficient in production.
Use the Baking and Sourdough groups to ask where they got that cutter, what that font is, or how to mix up the perfect shade of mauce.
You've got questions. We've (hopefully) got answers.
Super simple - click here. It's a group on Facebook. Make sure you fill out the entry questions (otherwise you'll pend until ya do). Requests are usually accepted during the week days, so be patient if it's still the weekend!
The Cookie College is our collection of 5 memberships - they're paid and are designed to help bakers learn better marketing and business. The 5 memberships include different types of content - you can read more about that here.
Also an easy one - click here and fill out your details. Add "hello@sugarcookiemarketing.com" to your contacts to ensure deliverability. We typically send out the Onesday Wednesday newsletter each Wednesday at 8:00 AM est and it includes a free transfer each week.
The Sugar Cookie Marketing Group, the Baking with Sugar Cookie Marketing Group, and the Sourdough Sellers Group are all free. The Cookie College Group is paid and included with The Cookie College membership ($76/mo).
Super simple - you can listen to it on Spotify, Apple Podcasts, Amazon Music, YouTube Podcasts, I Heart Radio, or watch it on YouTube.
Learn More About our Memberships
The 5 Paid Marketing Memberships
The Cookie College is a collection of five different memberships developed to help you increase your bottom line as you make more 🤑 dough while makin' that 🍪 dough.
Each of the five memberships is designed for different aspects of the cottage baker's business journey. The top membership - The Cookie College ($76/mo) - is our biggest membership, and it's meant for the baker who is thinking, "This hobby is costing me a fortune, I gotta make some money back." We teach marketing strategies that increase lead generation and decrease marketing stress.
Don't Take Our Word for It
About The Cookie College
Real reviews from real paid members! Hear it from the mouth of your future roomies from The Cookie College private FB Group!
Our 5 Membership Options
or learn more at TheCookieCollege.com
(this will take you to The Cookie College website)
The best thing about our memberships? They're always growing with new freebies and courses that will make your marketing life easy as pie... er, well, cookies. Click the link to see the current course list!
(📑 psst - this link will take you to a Google sheet)
Get some Discounts from
❤️ Our podcast sponsors keep these resources free - use these discount codes to save some cookie cash.
(heads up, we get a kick-back on a few of these links - that money goes into keeping things running here).
✅ Get a Free Piping Practice Sheet
🆓 Sign up for our Cookie College promotional emails and get a free Piping Practice Sheet!